Category: INTRO VIDEOS

Introduction To SEO 2017

Search Engine Optimization is the process of optimizing a website so that Google will be more likely to index it and ensure that it ranks highly for the most relevant key words and phrases.

Keyword Research: 5 Untapped Strategies

It’s no secret that keyword research is THE most important part of SEO. That’s a fact.

Unfortunately, most people make the same (huge!) mistake with their keyword research process: they start off using the Google Keyword Planner.

Look, the GKP is a great tool. It gives you objective information on search volume, estimated bids and the trending popularity of a keyword. It’s a tool that everyone needs to use. But it’s not very good at generating new ideas.

That’s where these 5 strategies come into play. Here’s how they work:

1. Online Forums: Forums are a little old school, but there are popular forums in pretty much every niche. And they’re a watering hole where your target audience asks questions (which are usually things people also type into Google). If you notice a thread coming up over and over again, it’s likely a keyword that people type into Google and YouTube.

2. Wikipedia: Thousands of hand-curated topics. Each category in a Wikipedia entry is a potential keyword. Most internal links that point to other WIkipedia entries are also potential niche-relevant keyword ideas.

3. “Searches related to…”: Just scroll to the bottom of Google’s search results and see what keywords they suggest. This is an absolute gold mine.

4. Amazon.com: Book titles and table of contents are both awesome keyword research opportunities.

5. Quora.com: Kind of a modern day Q&A website. Perfect for generating new ideas for keyword research.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko

Advanced Step-By-Step SEO Tutorial (2017)

If you want higher Google rankings, this SEO tutorial is for you.

In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques.

And that’s exactly how this SEO tutorial is structured.

First, you’ll learn how to improve your site’s loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings.

Next, we tackle technical SEO — a critically important part of succeeding with SEO.

Once we cover technical SEO, it’s time for keyword research. I show you my 3 favorite ways of finding uptapped keywords that your competition doesn’t know about (#2 is my favorite).

Now that you have a keyword, it’s time to create content around it. But not just any content, content that makes people say: “WOW!”. I’ll teach you some actionable tips to do just that.

Finally, it’s time to promote your content. Most people fail with SEO because they don’t do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks. And I show you one of my favorite link building strategies of all time (step-by-step).

And at the very end of the video I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years.

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