While writing some content for your website, there are two important points to consider. The first question you should make sure is the quality of your content. You must be able to write content that will entertain and engage your users. Secondly, your focus should be on how to make this quality content available to a larger audience. If you have a lot of quality content on your website but don´t have a broader audience, it would be of no use to write that content.
There are some tactics to get a number of viewers for your website. Usually, much of the web traffic comes from search engines, so creating a content that is highly optimized for search visibility is one of the best ways to make your content or website recognizable around the globe. You can optimize each of your content by using some specific keywords for search engines.
Here are several things that you need to keep in mind while writing your SEO articles:
- Use Post Title & Post Meta Title
For the optimization of your post, Post Title and Post Meta Title are of much importance. The post title is how your users see your post’s title on your website whereas Post Meta Title is how a search engine will show your post in their search results. So, try to put some effective keywords in Post Title and Post Meta Title.
- Write Meta Description
Mostly, every popular SEO plugin allows you to add Meta description to your content. What you add in this description plays a vital role in search engine ranking. It basically serves as a sales copy for your blog post. Try to add Meta description that is eye catching and can grab user’s attention immediately. If you write an optimized Meta description and use an impressive keyword in it, your blog post will surely drive a lot of traffic to your website.
- Add Image Alt Attribute
To ensure that your image can be recognized on search engines, you need to it give a proper name. While naming the image, do not use some random stuff, but give a name to the image that is relevant to the post and image itself. It is an efficient strategy to improve the SEO of your blogs.
- Try to keep the slug of your post short
When you write the title of your post, it usually contains a lot of stop words like “to”, “from” etc. Try to remove those words from the permalink so that your permalink could be optimized. It would create a short slug for your post thus enhancing the SEO of your post.
- Optimize the load speed of your website
In SEO rankings, the load speed of a website is an important factor which greatly affects the rate of converting visitors to customers. If you upgrade your web host from a shared server to a dedicated or VPN setup, it will significantly improve the load time of the website.