What is White Hat SEO?
Sure you have read the Black Hat SEO post and you have also heard about White Hat SEO, but you thought that White Hat SEO techniques would not give as good result, you are wrong! It is true that in the short term does not give the same results but I imagine you want to be successful for a long time and do not need to hire a Black Hat SEO company. In medium or long term, White Hat SEO techniques will ensure a search flow that will not be altered by possible penalties (typical due to bad application of Black Hat SEO).
Next up, We´re talking about two SEO interesting questions: the White Hat SEO meaning and also White Hat SEO techniques you must carry out.
White hat SEO meaning:
White Hat SEO consists in a set of ethically correct White Hat SEO techniques that meet the guidelines set by search engines to position a web.
Your goal is to make a page outstanding for search engines.
There are some White Hat SEO techniques you should consider:
- Organize Your Code
Organize your HTML code properly. It is ideal, to display as simple as possible our web pages. Finding the best way to track will help us increase our significance in search engines. Such as:
- Use meta tags and Microformats to help describe in detail the content of the page.
- Don’t forget the Canonical Tags that serve to elude the duplicated content, next to the previous categories all sum in the hour to reach greater relevance in the SERPS.
- Design Adaptation
Undoubtedly it is fundamental to install a theme with a Responsive Design. That fits any device enriching the experience of your visitors. Having a responsive theme can be the key to positioning mobile search results in google SERPS.
- Quality content
Providing content that solves doubts is essential. Also, exposing new and practical content is the best way to get links from other websites (called Link Baiting)
Apply this White Hat SEO techniques on your website and start positioning without risking being penalized by search engines.